Paid search campaigns can be incredibly expensive, with some highly valued keywords costing hundreds of dollars per click. One of the key differences between organic and paid traffic is cost. Although the traffic is free, there are still investments that must be made to see results, both in terms of SEO and content creation.Not every search ends in a click ( zero-click searches).Organic traffic growth can be slow compared with paid search traffic.However, organic traffic also has its downsides:
You can bring visitors with a relevant and specific intent to your site.You can reach people who have never heard of your brand before.Some advantages of organic traffic include: